The term Digital Marketing first appeared in the 1990s. This was the time when the Internet and the Web 1.0 platform were introduced. The Web 1.0 platform allowed users to access the information they needed. It did not allow users to share this information with others on the web.

Before the Web 1.0 platform global marketers did not fully understand how effective Digital Marketing could be because the Internet was not widely used at that time. In 1993 the first clickable banner was. Hotwired started buying ads on several banner resources. This event marked the beginning of the process of turning marketing into a format.

In 1994 new technologies emerged in the arena and Yahoo was released. Yahoo was also known as Jerrys Guide to the World Wide Web. According to Yahoos founder, Jerry Yang it attracted 1 million hits per year. As a result the Digital Marketing world changed significantly. The entire market focused on optimizing search engines to achieve higher positions in search results.

In 1996 several search engines and directories were released, including HotBot, LookSmart and Alexa. Then in 1998 Google was. Microsoft released the MSN search engine. Yahoo also introduced the Yahoo web search. However in two years the Internet bubble. All the smaller search engines were either abandoned or disappeared. The major search engines dominated the market.

In 2006 the Digital Marketing world saw traffic growth on search engines with 6.4 billion hits in one month. Microsoft discontinued the MSN search engine. Released the Live Search to compete with Google and Yahoo.

The advent of Web 2.0 brought the era of increased interactivity and participation. Web 2.0 allowed users to not operate on the resource but also to communicate with other users. This was described as the “super information highway”. As a result the amount of information and the number of channels through which Digital Marketers could reach their audience increased significantly.

In 2004 in the United States, online advertising and marketing accounted for $2.9 billion. After social networks began to rise and play a major role in the Digital Marketing world. MySpace was the social network and then Facebook was born. Many companies realized that these young platforms opened up opportunities for promoting their products and brands.

Companies began to compete to attract as users as possible to their social networks thereby expanding their marketing opportunities. The appearance of cookies also affected the work of Digital Marketers. Marketers were looking for ways to profit from the capabilities of the Internet. One way to do this was to analyze the browsing habits of Internet users so that specific advertising could be shown to users depending on their surfing preferences.

The first cookie was developed to track user behavior. Over the ten years the ways in which cookies can help Digital Marketers have become even more diverse. Today cookies are encoded to collect statistics on the behavior of users who use various digital resources.

Products offered through Digital Marketing are now available to consumers 24 hours a day 7 days a week. According to statistics social media has become the popular way for Americans to spend their free time. On average an American spends 37 minutes a day on media. Most Digital Marketers use Facebook, Twitter, Pinterest and Instagram for marketing purposes.

70% Of B2C marketers attribute their customer acquisition to Facebook while 67% of Twitter users are influenced to purchase from companies whose pages they follow on this social media platform. Many luxury brands have a presence on Pinterest. The three popular social networks, among marketers are LinkedIn, Twitter and Facebook. Digital Marketing is constantly. It will be interesting to see how it evolves in the future.